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EMarketer Daily - More Than One in Five People in the UK Will Use Ad Blockers This Year

Ad blocking is one of the hottest topics in digital marketing today. Based on eMarketer’s latest forecast of ad blocking user growth, there is good reason for digital publishers and marketers to be worried. It is a habit that, left unchecked, could well become mainstream.
 
 

More Than One in Five People in the UK Will Use Ad Blockers This Year
 

Ad blocking is one of the hottest topics in digital marketing today. Based on eMarketer’s latest forecast of ad blocking user growth, there is good reason for digital publishers and marketers to be worried. It is a habit that, left unchecked, could well become mainstream. Read Article

 
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Agenda Announced - eMarketer Attention! London 2016

Join us on June 7 for eMarketer's half-day event at The Brewery, London for an exciting agenda with speakers from Facebook, GE, Salesbrain and more! Prepare to think differently about capturing, keeping and maximizing consumer attention.

Register here.
US Video Advertisers Focus on Omnichannel Campaigns
 

On one major video ad platform, 60% of all campaigns in Q1 2016 were served across PCs, mobile devices and connected TVs. Only a handful, by contrast, were device-specific. Read Article

 
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eMarketer Webinar: Customer Experience Strategy in an Always-On World

Customers are basing expectations today on their interactions with firms like Airbnb, Amazon and Uber. Register for eMarketer's upcoming webinar to learn how other companies are taking a more holistic, less channel-centric strategy around the customer experience to stay competitive.

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CMO One-to-One: Ensuring Brands' Video Ads Are Seen Across Screens as TV, Digital Converge
 
Extreme Reach is an enterprise software company that helps clients leverage video assets across linear TV and digital video. eMarketer spoke with Melinda McLaughlin, CMO of Extreme Reach, about how the company helps clients make sense of and use technology to ensure their ads reach consumers in the most targeted and efficient way. Read Interview
 
An interview with:
 
Melinda McLaughlin
CMO
Extreme Reach
Global Ad Blocking Update: Video Moves to the Foreground, with Only Partial Solutions in Sight
 

As more consumers start using ad blockers, the practice is becoming a bigger headache for publishers and video platforms. It’s likely to also become the same for marketers, ad agencies and even those very same consumers.

 
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Marketing in China: Inventory Shortage, Reliance on TV, Slow Confidence in Digital Video Ads
 
Bhasker Jaiswal, managing partner responsible for business intelligence at media agency OMD China, spoke to eMarketer about the challenges of China’s digital video market.
 
An interview with:
 
Bhasker Jaiswal
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