Marketers Expected to Shift More Dollars Toward Desktop, Mobile Video Ads
Roughly two-thirds of US agency and marketing professionals said they expect to increase their desktop video ad spending, as well as mobile video ad spending, within the next 12 months, according to March 2016 research. Read Article
Internet Users Expect More Personalized Mobile Apps, Sites
Generally, internet users want a convenient and secure mobile experience, a February 2016 survey found. Over the next three years, respondents expect the mobile experience to not only be more personalized, but also something that can adapt and react to location. Read Article
US Mothers 2016: Examining the Distinctive Elements of Their Digital Usage
US mothers make distinctive use of digital technology—for entertainment, social interaction, shopping and so on—even apart from their role as digital gatekeeper for their kids.