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EMarketer Daily - France Welcomes the Omnichannel Retail Revolution

More than two-thirds of adults use online and offline interchangeably for research and buying. But physical retailers feel the heat, as digitally empowered consumers look for better in-store services.
 
 

France Welcomes the Omnichannel Retail Revolution
 

More than two-thirds of adults use online and offline interchangeably for research and buying. But physical retailers feel the heat, as digitally empowered consumers look for better in-store services. Read Article

 
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Find out how Shop Direct and Somo unlocked the power of mobile

Mobile conversion isn't a myth, but advertisers need to use the right tools to unlock the true ROI of their mobile campaigns. Learn how Shop Direct and Somo drove significant results during the holiday season by combining market leading strategy and insights with Medialets' measurement and attribution solutions.

[Download case study]
Marketers Expected to Shift More Dollars Toward Desktop, Mobile Video Ads
 

Roughly two-thirds of US agency and marketing professionals said they expect to increase their desktop video ad spending, as well as mobile video ad spending, within the next 12 months, according to March 2016 research. Read Article

 
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Find out how Shop Direct and Somo unlocked the power of mobile

Mobile conversion isn't a myth, but advertisers need to use the right tools to unlock the true ROI of their mobile campaigns. Learn how Shop Direct and Somo drove significant results during the holiday season by combining market leading strategy and insights with Medialets' measurement and attribution solutions.

[Download case study]
Internet Users Expect More Personalized Mobile Apps, Sites
 

Generally, internet users want a convenient and secure mobile experience, a February 2016 survey found. Over the next three years, respondents expect the mobile experience to not only be more personalized, but also something that can adapt and react to location. Read Article

 
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The Intersection of Artificial Intelligence and Advertising
 
Antti Pasila, founder and chief strategy officer of advertising automation company Kiosked, spoke to eMarketer about why advertising and artificial intelligence go hand in hand.
 
An interview with:
 
Antti Pasila
Founder and Chief Strategy Officer
Kiosked
US Mothers 2016: Examining the Distinctive Elements of Their Digital Usage
 

US mothers make distinctive use of digital technology—for entertainment, social interaction, shopping and so on—even apart from their role as digital gatekeeper for their kids.

 
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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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