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EMarketer Daily - Site Visits, Social Shares to Measure Content Marketing Success in Europe

Three-quarters of marketers in Europe use the number of visits to their websites as a measuring stick for content effectiveness, more than any other metric. Only half measure success in terms of sales.
 
 

Site Visits, Social Shares to Measure Content Marketing Success in Europe
 

Three-quarters of marketers in Europe use the number of visits to their websites as a measuring stick for content effectiveness, more than any other metric. Only half measure success in terms of sales. Read Article

 
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Agenda Announced - eMarketer Attention! London 2016

Join us on June 7 for eMarketer's half-day event at The Brewery, London for an exciting agenda with speakers from Facebook, GE, Salesbrain and more! Prepare to think differently about capturing, keeping and maximizing consumer attention.

Register here.
How Are Brands Meeting, and Exceeding, Customer Expectations?
 

The increasingly connected world we live in continues to drastically alter the relationship between brands and their customers. Arguably this change is most obvious in the growing expectation for always-on, real-time interactions across any device. More often, newer, disruptive entrants—not incumbent brands—are setting these new standards for customer expectations. Read Article

 
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eMarketer Webinar: Customer Experience Strategy in an Always-On World

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For Connected TV, Interactive Video Ads Outrun Pre-Roll
 

Interactive video ads outperformed pre-roll on connected TVs in 2015, according to metrics released by Innovid, based on video campaigns served on its platform. Connected TV was a new device addition to the ad serving platform's yearly analysis, which also tracks smartphones, tablets and desktop. Read Article

 
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Content Marketers Slow to Switch to Digital Asset Management Tools
 

Companies are producing a growing volume of content marketing. As a result, managing each of the required content assets so that they are searchable, easily accessible and secure is becoming a challenge. Historically implemented by agencies to manage advertising creative, digital asset management tools have emerged as a way to oversee and control content across a variety of channels and formats. Migrating from legacy technology to new systems, however, is no easy feat—and relatively few content marketers have done so as yet.

 
Local-Language Newspapers Draw Large Audiences in India
 
Gulshan Verma, chief revenue officer for digital media company Times Internet Ltd., talks about the continued importance of newspapers in India's media landscape, and how localized content factors into advertisers' strategies to reach audiences.
 
An interview with:
 
Gulshan Verma
Chief Revenue Officer
Times Internet Ltd.
 
 


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