Young Adults in Western Europe Embrace Multiple Devices
An April 2016 survey found that 67% of young adults in Western Europe switch devices in the course of viewing video content, compared to 46% of total adults. Read Article
Media, Entertainment Marketers Ramp Up Digital Efforts
The US media and entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising in 2016. eMarketer expects this investment to grow to $11.52 billion by 2020. As digital consumption of news and entertainment increases, advertisers in these sectors are spending larger portions of their advertising and promotional budgets on online and mobile channels. Read Article
Mobile App Users See Ads from Morning to Night
Most mobile in-app ad requests worldwide from Android- and iOS-based devices occur between 7am and 10pm throughout the week, based on activity on Drawbridge’s platform. iOS in general has bigger variation in ad requests compared to Android. Read Article
China's Rising Online-to-Offline Commerce Spurs Consolidation, Marketer Adaptation
In China, the growing online-to-offline (O2O) commerce sector has attracted a lot of attention—and a lot of investment. While O2O currently accounts for a small portion of ecommerce in the country, that figure is expected to grow significantly over the next few years. As a result, marketers will need to think beyond display advertising to connect with users of these services.
US Ad Spending: eMarketer's Estimates for 2016
Digital ad spending is expected to climb 15.4% in 2016 to pass $68 billion. The channel will grow another 12.4% next year, topping $77 billion and overtaking TV as the biggest advertising medium in the US.