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EMarketer Daily - Young Adults in Western Europe Embrace Multiple Devices

An April 2016 survey found that 67% of young adults in Western Europe switch devices in the course of viewing video content, compared to 46% of total adults.
 
 

Young Adults in Western Europe Embrace Multiple Devices
 

An April 2016 survey found that 67% of young adults in Western Europe switch devices in the course of viewing video content, compared to 46% of total adults. Read Article

 
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Find out how Shop Direct and Somo unlocked the power of mobile

Mobile conversion isn't a myth, but advertisers need to use the right tools to unlock the true ROI of their mobile campaigns. Learn how Shop Direct and Somo drove significant results during the holiday season by combining market leading strategy and insights with Medialets' measurement and attribution solutions.

[Download case study]
Media, Entertainment Marketers Ramp Up Digital Efforts
 

The US media and entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising in 2016. eMarketer expects this investment to grow to $11.52 billion by 2020. As digital consumption of news and entertainment increases, advertisers in these sectors are spending larger portions of their advertising and promotional budgets on online and mobile channels. Read Article

 
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Find out how Shop Direct and Somo unlocked the power of mobile

Mobile conversion isn't a myth, but advertisers need to use the right tools to unlock the true ROI of their mobile campaigns. Learn how Shop Direct and Somo drove significant results during the holiday season by combining market leading strategy and insights with Medialets' measurement and attribution solutions.

[Download case study]
Mobile App Users See Ads from Morning to Night
 

Most mobile in-app ad requests worldwide from Android- and iOS-based devices occur between 7am and 10pm throughout the week, based on activity on Drawbridge’s platform. iOS in general has bigger variation in ad requests compared to Android. Read Article

 
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China's Rising Online-to-Offline Commerce Spurs Consolidation, Marketer Adaptation
 

In China, the growing online-to-offline (O2O) commerce sector has attracted a lot of attention—and a lot of investment. While O2O currently accounts for a small portion of ecommerce in the country, that figure is expected to grow significantly over the next few years. As a result, marketers will need to think beyond display advertising to connect with users of these services.

 
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US Ad Spending: eMarketer's Estimates for 2016
 

Digital ad spending is expected to climb 15.4% in 2016 to pass $68 billion. The channel will grow another 12.4% next year, topping $77 billion and overtaking TV as the biggest advertising medium in the US.

 
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