For a Price, Some Internet Users in France Will Give Personal Data
Nearly a quarter of internet users in France are willing to receive targeted ads based on their search history—if they get something good in return, like a deal or special offer. But six in 10 said they would not take any personal-data-related actions no matter what. Read Article
Video Ad Spending on Social Platforms Is Rising Fast
Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly. Read Article
Mobile Payment, Banking Adoption Modest in Thailand
Mobile payments haven’t exactly taken off in Thailand. For evidence, look no further than Uber: In February 2016, the mobile-only ride-sharing service, after several years in Bangkok, opted to start accepting cash from customers in that city. Still, the building blocks are in place for mobile payment growth, with more than two-thirds of Thailand’s population expected to be mobile phone users this year and over three-quarters of adult residents having a bank account.
The Internet of Retail Things: What Marketers Need to Know Now
The internet of things (IoT) is changing how retailers do business. Mobile devices, beacons, radio-frequency communication and real-time data are helping merchants and restaurants streamline operations and deliver personalized customer experiences.