Video Viewers in Germany Still Gravitate Toward Traditional TV
A traditional TV set is the most common device to watch video in Germany, and most people are using it to watch traditional TV content. Digital has made big inroads, however—especially smartphones. Read Article
Even During TV Time, Digital Devices Play Prominent Role
Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates. Read Article
Mobile Shoppers Want to Be Able to See Products
Being able to see product pictures via a smartphone or tablet device is one of the most important mcommerce-related capabilities retailers can offer, according to US mobile shoppers. For the most part, tablet- and smartphone-based shoppers want similar things from digital merchants. Read Article
Mobile Privacy in Western Europe
Most internet users are acutely aware that their digital activities leave many kinds of information behind, and that data may be used and shared in ways they know nothing about. Many consumers in Western Europe are especially sensitive about data derived from mobile devices, including details of their location.
Analyzing US Fathers Today: What's Overhyped, What's Overlooked
Amid much-discussed changes in modern motherhood, the behavior of US fathers is also in flux. Their roles in caring for kids, doing household chores and shopping have all evolved, though often not as much as fathers themselves imagine.