Daily Media Time Still Increasing in the UK
In the US and Canada, growth in time spent with media by adults has slowed to a crawl—at least until the next big technological disruption comes along. In the UK, by contrast, time spent with media continues to rise, even if less so than earlier in this decade. Significant growth in time spent may come to a halt in the next decade, but it has not done so yet. Read Article
US Financial Services Advertisers Continue to Expand Digital Spending
The US financial services industry will spend $8.37 billion on digital advertising in 2016, a 14.5% gain from 2015. As a result, this sector will be responsible for 12.2% of total US digital ad spending for the year. Read Article
Tools, Technology Are Musts to Advance B2B Account-Based Marketing
Business-to-business (B2B) marketers worldwide who have account-based marketing in place are looking for ways to scale their programs and extend their efficiency. According to research, more than three-quarters are developing resources to further continued usability and best practice sharing. Read Article
Smartphone Users in Thailand Drawn to Samsung, Apple Devices
The growth in smartphone usage is slowing in Thailand. Among those that do have a device, however, Samsung and Apple are the preferred brands. Both benefit from high levels of awareness among consumers. Plus, the recent auction of 4G spectrum by the government will help speed mobile internet, and competition among mobile service providers will likely result in a price war benefiting consumers.
Global Social Platforms 2016: A Country-by-Country Review of Social Network Usage
A country-by-country overview of the top social platforms, who is using them and what devices they use to access them.