Digital Video Viewing on the Rise in the Middle East and North Africa
Internet users in the Middle East and North Africa have a strong appetite for digital video. According to research from Ipsos Connect, at least half of respondents in each country included in the survey said they watched movies digitally. Read Article
Marketing Data Yields Accurate Decisions for SMBs Worldwide
There’s no question that professionals at small- and medium-sized businesses (SMBs) worldwide rely heavily on marketing data. But what decisions does it help with most? According to research, a little more than half said it’s most valued for targeting. Read Article
Thailand's Ecommerce Sector: Fragmented and Facing Economic Headwinds
Thailand’s ecommerce sector shows promise for strong growth thanks to an emerging middle class and wider access to the internet, especially via mobile devices. But broad economic and political developments may crimp growth, at least in the near term. Meanwhile, the arrival of regional ecommerce giant Alibaba threatens the country’s fragmented ecommerce playing field.