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EMarketer Daily - Nearly All of Spain's Web Users Go Online Every Day

PCs are still the main device for most online activities, but smartphones rule for social networking. Meanwhile, the web has overtaken TV as the most credible media source of information on brands, products and services.
 
 

Nearly All of Spain's Web Users Go Online Every Day
 

PCs are still the main device for most online activities, but smartphones rule for social networking. Meanwhile, the web has overtaken TV as the most credible media source of information on brands, products and services. Read Article

 
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Fitness Bands Still the Top Wearable in the US
 

More wearable device enthusiasts own fitness bands than other connected accessories in the US. According to research, close to half of all wearable owners wear the bands, making them almost twice as common as smart watches and three times as common as smart glasses. Read Article

 
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eMarketer Webinar: Mcommerce Trends for 2016

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Marketing in Asia-Pacific: Millennials in Vietnam Are Social, Skeptical and Seeking Role Models
 
Like many consumers in emerging markets, Vietnam’s younger generation is the most likely demographic to be engaged with digital. Richard Burrage, managing partner of Vietnam-based market research firm Cimigo, spoke with eMarketer about behavior across age groups in the country, and how to best reach the young consumers. Read Interview
 
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To Make Multichannel Marketing Work, Audience Data Must Be 'Rich' and 'Ready'
 
Chris Harrison, chief technology officer at Epsilon, discusses the challenges marketers face when trying to make multichannel marketing work.
 
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In Indonesia, Local Smartphone Vendors Face Challenge from Low-Cost Chinese Devices
 

Indonesia presents a growing market for smartphone manufacturers, although it is dwarfed in size by regional heavyweights China and India when ranked by user numbers. While local manufacturers have done well in Indonesia, they face a growing threat from Chinese vendors targeting the sub-$100 price band with 4G-capable devices. And although 4G is now offered by five of Indonesia’s mobile carriers, uptake of mobile broadband may not be happening as fast as regulators would like.

 
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