What Concerns Advertisers About Digital Media Buying?
Both brand marketers and media agencies have concerns when it comes to their digital media buying and planning. According to April 2016 research, click fraud and viewability are a significant worry for both. Read Article
The Internet of Things Poised to Disrupt Marketing, and That's Not All Bad
The internet of things (IoT) is poised to significantly transform marketing. Over the next several years, new technologies, new devices and data streams will bring about disruptive, though mostly positive, changes.
Digital Video for Brands in the US: Challenges to Consider and Questions to Ask Ahead of the NewFronts
This report will discuss top-of-mind concerns brand marketers have with digital video, such as measurement, content development and cross-platform considerations, and how to approach those concerns ahead of the Digital Content NewFronts.