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EMarketer Daily - Programmatic Digital Display Ads in Germany More Prone to Fraud

Nearly 6% of digital display ads in Germany in Q1 2016 were determined fraudulent, meaning there was no possibility of their being viewed by a human. Programmatic ads had above-average issues.
 
 

Programmatic Digital Display Ads in Germany More Prone to Fraud
 

Nearly 6% of digital display ads in Germany in Q1 2016 were determined fraudulent, meaning there was no possibility of their being viewed by a human. Programmatic ads had above-average issues. Read Article

 
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Engage a Generation of Visual Buyers

There's no downplaying the impact that social, mobile and digital channels have had on brands. It's profound - especially among millennials. In this guide, learn how to tap into experience-driven content to excite and inspire 14 different millennial personas - and how to monetize those engagements.

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Podcast: Upfronts, Newfronts and Live Video (Oh My)
 

How has the upfront market, TV’s rite of spring, managed to survive all these years, despite the fact that it seems like an outmoded way of doing business? Because it still works for advertisers and broadcasters, says eMarketer analyst Patty Orsini. “And it could be because everybody just likes a good party.” Listen to episode 2 of our “Behind the Numbers” podcast for more on the upfronts and newfronts. Read Article

 
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B2B Firms Turn to Marketing Technology to Court Buyers
 

Research suggests a growing number of B2B marketers rely on marketing technology tools to attract and retain customers. More than half of executive respondents in a study confirmed they already invest, or planned to invest, in tools like CRM, marketing automation and content management systems in 2016. Read Article

 
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Online-to-Offline Commerce in China Finds Its User Base in Young, Educated Urbanites
 

The growing online-to-offline (O2O) ecommerce sector has strong appeal for young, educated city-dwellers. These groups buy goods and services via O2O channels in higher percentages compared with other cohorts. In addition, a higher percentage of women make O2O purchases than do men. This brief defines and sizes the market of O2O consumers in China and points to some of their behavioral attributes.

 
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Staples' Biggest CRM Challenge Is Data 'Validity'
 
Jay Poropatich, senior director of digital marketing at Staples, discusses the office supplies retailer's customer relationship management (CRM) priorities.
 
An interview with:
 
Jay Poropatich
Senior Director, Digital Marketing
Staples
 
 


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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

Our inspiration is the "Internet Archive" USA. "Libraries exist to preserve society's cultural artefacts and to provide access to them. If libraries are to continue to foster education and scholarship in this era of digital technology, it's essential for them to extend those functions into the digital world." This is our library of unsolicited emails from around the world. See https://archive.org. Spamdex is in no way associated though. Supporters and members of http://spam.abuse.net Helping rid the internet of spam, one email at a time. Working with Inernet Aware to improve user knowlegde on keeping safe online. Many thanks to all our supporters including Vanilla Circus for providing SEO advice and other content syndication help | Link to us | Terms | Privacy | Cookies | Complaints | Copyright | Spam emails / ICO | Spam images | Sitemap | All hosting and cloud migration by Cloudworks.

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