CPG Advertisers to Spend Nearly $6 Billion on Digital Advertising This Year
US consumer packaged goods (CPG) and consumer products advertisers will spend $5.97 billion on digital advertising in 2016, an 18.2% gain from 2015 that will see this sector account for 8.7% of total US digital ad spending for the year. Read Article
Interactive Content Commands Content Marketing, Paid Social Channels
More than two-fifths of media and audiovisual executives in the US are creating interactive media content for content marketing, according to March 2016 polling. Nearly the same number are working on interactive content for paid social media campaigns. Read Article
US Usage, Sales and Ad Spending Trends for Digital Music, Digital Radio and Podcasting
The US music industry tipped to streaming in 2015, as streaming revenues overtook digital download revenues for the first time. Meanwhile, digital radio listening is on the rise, with ad spending growing in that channel as well. Podcasting, however, remains a niche activity.