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EMarketer Daily - France Faces Big Video Piracy Challenge

Over 14 million internet users in France visited sites offering pirated video during a typical month in 2015. Peer-to-peer sites increasingly share this trade in illegal content with direct download sites and streaming services.
 
 

France Faces Big Video Piracy Challenge
 

Over 14 million internet users in France visited sites offering pirated video during a typical month in 2015. Peer-to-peer sites increasingly share this trade in illegal content with direct download sites and streaming services. Read Article

 
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New Ways for B2B Marketers to Engage with Customers

Just released is the "Customer Engagement Matrix", which suggests a new and pragmatic methodology combining buyer stages with content marketing and engagement channels. Fewer prospects will fall out of the sales funnel, and leads passed to sales will be 100% qualified.

Download your copy to learn more.
CPG Advertisers to Spend Nearly $6 Billion on Digital Advertising This Year
 

US consumer packaged goods (CPG) and consumer products advertisers will spend $5.97 billion on digital advertising in 2016, an 18.2% gain from 2015 that will see this sector account for 8.7% of total US digital ad spending for the year. Read Article

 
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MMA Forum London, June 6 - Accelerating the Transformation of Marketing

This year the MMA Forum London will focus on building capability, knowledge, confidence, and understanding to accelerate the transformation of marketing, through mobile.

Receive 15% off tickets with code 'eMarketer_15'.
Interactive Content Commands Content Marketing, Paid Social Channels
 

More than two-fifths of media and audiovisual executives in the US are creating interactive media content for content marketing, according to March 2016 polling. Nearly the same number are working on interactive content for paid social media campaigns. Read Article

 
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US Usage, Sales and Ad Spending Trends for Digital Music, Digital Radio and Podcasting
 

The US music industry tipped to streaming in 2015, as streaming revenues overtook digital download revenues for the first time. Meanwhile, digital radio listening is on the rise, with ad spending growing in that channel as well. Podcasting, however, remains a niche activity.

 
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Marketing in China: WeChat Is Marketers' Must-Have Presence
 
R. Danielle Bailey, head of APAC research at member-based business intelligence firm L2, discusses the promise of WeChat for marketers in China.
 
An interview with:
 
R. Danielle Bailey
Head of APAC Research
L2
 
 


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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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