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EMarketer Daily - UK Consumers Get Increasingly Connected

People in the UK are often considered digitally advanced. This seems to hold true when one considers device ownership and usage. Internet users in the UK typically own several devices and use them often. And multiple-device ownership is also on the rise.
 
 

UK Consumers Get Increasingly Connected
 

People in the UK are often considered digitally advanced. This seems to hold true when one considers device ownership and usage. Internet users in the UK typically own several devices and use them often. And multiple-device ownership is also on the rise. Read Article

 
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Find out how Shop Direct and Somo unlocked the power of mobile

Mobile conversion isn't a myth, but advertisers need to use the right tools to unlock the true ROI of their mobile campaigns. Learn how Shop Direct and Somo drove significant results during the holiday season by combining market leading strategy and insights with Medialets' measurement and attribution solutions.

[Download case study]
Growth in Time Spent with Media Is Slowing
 

Early in this decade, US adults’ media usage changed significantly from one year to the next. But that is no longer the case for time spent with media. The dramatic difference from the recent past is that the pace of change itself has slowed. Read Article

 
chart-image
Find out how Shop Direct and Somo unlocked the power of mobile

Mobile conversion isn't a myth, but advertisers need to use the right tools to unlock the true ROI of their mobile campaigns. Learn how Shop Direct and Somo drove significant results during the holiday season by combining market leading strategy and insights with Medialets' measurement and attribution solutions.

[Download case study]
Streaming Video Spending to Rise by Double Digits This Year
 

Consumer spending on streaming services will surpass spending on DVD purchases this year, according to one research firm. DVD sales and rentals are in decline, but still represent a larger slice of the video market than digital downloads. Read Article

 
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The Internet of Financial Things: What Banking and Insurance Industry Marketers Need to Know Now
 

The internet of things (IoT) is already changing the financial services industry. Connected devices, drones, sensors and real-time data streams are helping banks, insurers and payments companies reduce costs and deliver personalized customer experiences.

 
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Marketing in Italy: The State of Native Advertising
 
Claudio Vaccaro, co-founder and CEO of UpStory, talks about the evolution of native advertising in Italy.
 
An interview with:
 
Claudio Vaccaro
Co-Founder and CEO
UpStory
 
 


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