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EMarketer Daily - Who's Still Watching TV in the Nordic Countries?

Internet users ages 26 to 35 in Denmark and Sweden are less likely to watch traditional TV than their counterparts in Norway and Finland, research shows. But for those ages 36 and older, traditional TV is still overwhelmingly the way to view across Nordic geographies.
 
 

Who's Still Watching TV in the Nordic Countries?
 

Internet users ages 26 to 35 in Denmark and Sweden are less likely to watch traditional TV than their counterparts in Norway and Finland, research shows. But for those ages 36 and older, traditional TV is still overwhelmingly the way to view across Nordic geographies. Read Article

 
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eMarketer Podcast: Behind the Numbers

In this new podcast from eMarketer, analysts Bryan Yeager and Marcus Johnson sit down for a freewheeling discussion of key marketing and media trends. This week's topics include dads and the sharing economy.

Listen now.
Many US Marketers Are in the Dark About Traffic Sourcing
 

Sometimes publishers realize they won’t fulfill an audience requirement and resort to purchasing traffic from third parties. It’s a concept that has many US marketers scratching their heads. According to research, more than a third say they aren’t familiar with sourced traffic. Read Article

 
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eMarketer Webinar: Predictive Marketing and Analytics

Many companies are moving toward predictive marketing and reaping the benefits. Are you up to speed for your business? Register for eMarketer's complimentary webinar to learn what marketers are doing with predictive models and what the ROI can look like.

Reserve my seat.
How Frequently Are Listeners Tuning In to Podcasts?
 

Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them, April 2016 research found. Of those that do listen, 85% tune in at least once a month. Read Article

 
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Skinny Bundles Add to an Already Complex US Video Landscape
 

At the Digital Content NewFronts in May 2016, Hulu confirmed long-rumored plans to join the growing list of content providers in the US launching so-called “skinny bundles”—streamlined packages of live TV channels delivered via the internet for a price below a full pay TV subscription. That announcement, coupled with widespread industry speculation that YouTube will follow a similar path, prompted eMarketer to review the skinny bundles that have been launched over the past 18 months and survey the landscape for over-the-top (OTT) digital video content in general.

 
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Marketing in China: No Longer Copycats, Startups Are Now Innovators
 
Doug Pearce, CEO of Omnicom Media Group (OMG) Greater China, discusses digital innovations in China and how the country could one day become a global digital technology leader.
 
An interview with:
 
Doug Pearce
CEO, Greater China
Omnicom Media Group (OMG) Greater China
 
 


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