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EMarketer Daily - PC-Based Digital Buying Holds Strong Lead in Spain

Digital purchasing in Spain is still largely a PC-based activity, according to May 2016 polling. Though it may have become slightly less common in the past few years, nearly all digital buyers have made a recent purchase on a desktop or laptop.
 
 

PC-Based Digital Buying Holds Strong Lead in Spain
 

Digital purchasing in Spain is still largely a PC-based activity, according to May 2016 polling. Though it may have become slightly less common in the past few years, nearly all digital buyers have made a recent purchase on a desktop or laptop. Read Article

 
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Don't miss ISBA's Annual Lunch

Regularly drawing over 400 senior industry figures, including advertisers from some of the UK's biggest brands, this year's Annual Lunch has already attracted advertisers representing over £1.78bn in ad spend. Taking place on 05 July at London's Dorchester Hotel, can you afford to miss out?

Book your place now >
Marketers Step Up Collaboration with Agency Partners
 

The growing complexity of marketing technology is forcing many client-side marketers to rely on agency partners like never before. Research shows that many clients are retaining more agency partners than in years past, relying on them to fill gaps related to a variety of strategic initiatives well beyond their traditional areas of expertise. Read Article

 
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Insights from the Guardian's Katharine Viner

Over 350 senior advertisers and media owners have booked their place at ISBA's Annual Lunch on 05 July, when Katharine Viner, Editor-in-Chief of The Guardian will be sharing insights on the journalistic and commercial challenges facing the advertising industry - an opportunity not to be missed!

Find out more here >
Health & Pharma Marketers Split Digital Spend Between Search, Display
 

Healthcare and pharma marketers in the US invested $1.67 billion in paid digital media in 2015. This year, those marketers will increase their spending 15.4% to reach $1.93 billion. Read Article

 
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Header Bidding and Cross-Device Technology Are Driving Display CPMs Higher
 
Arthur Muldoon, CEO and co-founder of Accordant Media, and Jon Espejo, the company's vice president of optimization, talk about the drivers behind rising display ad CPMs and the pros and cons of CPM benchmarks.
 
An interview with:
 
Arthur Muldoon
Co-Founder and CEO
Accordant Media
China's Cross-Border Ecommerce Sales to Double by 2020
 

China's internet users love shopping online, and there's one area they are especially hot on: ordering authentic, quality products directly from foreign sites or through online intermediaries and platforms such as Alibaba's Tmall Global or JD.com's JD Worldwide

 
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