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EMarketer Daily - What Do UK Internet Users Want from Virtual Reality?

Travel is the most appealing type of virtual reality (VR) experience for internet users in the UK, according to April 2016 research. A majority said they wanted the experience of visiting other cities or locations from the comfort of their own headset. Virtual music experiences were nearly as popular.
 
 

What Do UK Internet Users Want from Virtual Reality?
 

Travel is the most appealing type of virtual reality (VR) experience for internet users in the UK, according to April 2016 research. A majority said they wanted the experience of visiting other cities or locations from the comfort of their own headset. Virtual music experiences were nearly as popular. Read Article

 
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eMarketer Roundup: Programmatic Marketplace - Download Now

This year, over two-thirds of display ad spending will be transacted programmatically. Download eMarketer's latest Roundup for key trends, forecasts and interviews to help all parties in the programmatic ecosystem navigate the increasingly important landscape.

Receive my copy.
Interactive Content Is More Than Just an Attention-Grabber
 

Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, more engaging content also provides reusable value and many other benefits. Read Article

 
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eMarketer Podcast: Behind the Numbers

In this new podcast from eMarketer, analysts Bryan Yeager and Marcus Johnson sit down for a freewheeling discussion of key marketing and media trends. This week's topics include dads and the sharing economy.

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Native Advertising and the Content Marketing Revolution
 
Native advertising and content marketing are terms on many advertisers’ and publishers’ minds these days, as all players in the digital ad industry try to overcome the perceived weaknesses of traditional display formats. François-Xavier Préaut, regional director of sales for Southern Europe at Outbrain, talked to eMarketer about the nature and importance of native advertising and the evolution of content marketing. Read Interview
 
An interview with:
 
François-Xavier Préaut
Regional Director, Sales, Southern Europe
Outbrain
Publisher Insights Can Help Improve Brands' Native Video Efforts
 
T Brand Studio, the brand marketing unit of The New York Times, explained to eMarketer how its content creators produce engaging native videos and why brands should not be afraid to hand over creative control to publishers.
 
An interview with:
 
Sebastian Tomich
Senior Vice President, Advertising and Innovation
T Brand Studio
Millennials Drive the US Sharing Economy
 

Sharing economy services such as Uber, Lyft and Airbnb have disrupted transportation and travel in recent years. eMarketer estimates 27.0 million US adults will participate in the sharing economy in 2016, accounting for 12.5% of adult internet users and 10.8% of the US adult population overall. And as in the case of most emerging digital behaviors, millennials are leading the adoption of these services.

 
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