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EMarketer Daily - Smartphone Shopping Driving UK Retail Ecommerce Sales

UK retail ecommerce sales are set to exceed £67 billion in 2016, fueled by some impressive growth in smartphone-based buying, according to eMarketer’s latest forecast. The UK is a world leader in terms of retail ecommerce’s share of total retail sales, and by 2020 digital retail sales will represent a 22.6% share.
 
 
Smartphone Shopping Driving UK Retail Ecommerce Sales
 

UK retail ecommerce sales are set to exceed £67 billion in 2016, fueled by some impressive growth in smartphone-based buying, according to eMarketer’s latest forecast. The UK is a world leader in terms of retail ecommerce’s share of total retail sales, and by 2020 digital retail sales will represent a 22.6% share. Read Article

 
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How Popular Is the Sharing Economy?
 

The typical idea of sharing economy services involves apps like Uber and services like Airbnb. But US adults are more likely to use sharing economy or on-demand services to buy used goods online or purchase event tickets than to hail a ride or rent a room. Read Article

 
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US Registered Voters Say They See More Marketing in Support of Clinton Than Trump
 

More US registered voters said they saw marketing messages in support of likely Democratic presidential nominee Hillary Clinton in the past week than they did for presumptive Republican presidential nominee Donald Trump—across media. Read Article

 
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US Simultaneous Internet, TV Use Still Rising
 

More than eight in 10 US internet users will regularly use the internet while watching television this year, a trend that has become increasingly common. The extent to which consumers split their attention across screens poses new challenges for advertisers and content providers.

 
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Most Consumers Don't Realize Marketers Are Collecting Data About Them
 
TRUSTe, a privacy compliance consultancy providing technology tools and certification, spoke with eMarketer about how marketers collect and use consumer data while respecting consumers’ privacy.
 
An interview with:
 
Dave Deasy
Senior Vice President, Marketing
TRUSTe
 
 


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