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EMarketer Daily - Video Viewers in Spain Prefer to Stream via PC

Over 81% of streaming video viewers in Spain say they turn to their desktop and laptop computers to watch, while just 28% stream videos on their smartphones. Younger viewers are more likely to turn to streaming to watch a variety of content.
 
 
Video Viewers in Spain Prefer to Stream via PC
 

Over 81% of streaming video viewers in Spain say they turn to their desktop and laptop computers to watch, while just 28% stream videos on their smartphones. Younger viewers are more likely to turn to streaming to watch a variety of content. Read Article

 
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eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City.

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Programmatic TV Ad Spending to More Than Double This Year
 

Programmatic spending on TV ads is poised to experience explosive growth over the next several years, according to eMarketer’s first forecast on the topic. This year, programmatic TV spending will climb 127.8% to $710 million. And that will come after spending triples this year. Read Article

 
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eMarketer Roundup: Programmatic Marketplace - Download Now

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Most US Hispanics Buy More Often Digitally Than a Year Ago
 

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In US, Ad Blockers Most Popular with Millennials
 

eMarketer recently forecast that approximately one in four US internet users—70 million people—will install an ad blocker on a desktop or smartphone by the end of 2016. By 2017, one in three US internet users are expected to do so. Millennials are fueling this ad blocking trend, and are the most likely of any generation in the US to block digital ads.

 
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eBay Will Host Auctions via Facebook Messenger
 
Mickey Neuberger, eBay’s senior director of global customer relationship management (CRM), talks to eMarketer about what makes Facebook Messenger exciting from a CRM perspective.
 
An interview with:
 
Mickey Neuberger
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