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EMarketer Daily - What Turns Off Digital Buyers in Germany?

Digital retailers in Germany beware: A number of poor experiences would turn solid majorities of your customers away, according to April 2016 research. Customer service, returns and deliveries can all turn into major problems.
 
 
SPECIAL NOTE: There will be no eMarketer Daily Newsletter published on Monday, July 4, in observance of Independence Day in the US.
What Turns Off Digital Buyers in Germany?
 

Digital retailers in Germany beware: A number of poor experiences would turn solid majorities of your customers away, according to April 2016 research. Customer service, returns and deliveries can all turn into major problems. Read Article

 
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eMarketer Podcast: Multiscreening, Embedded Commerce

In episode 3 of "Behind the Numbers," eMarketer's new podcast, we dissect the new eMarketer estimates for time spent with media and for simultaneous media usage. In the second half we discuss "embedded commerce," or ecommerce that is enabled on social and other non-retail oriented platforms.

Listen now.
Sports Fans to Turn to Traditional TV to Watch Rio Olympics
 

Television is likely to remain the top live viewing channel in the US for the upcoming Summer Olympics in Rio de Janeiro. Most US sports fans said they plan to be glued to the Games via TV this August, though smaller screens are likely to be tapped simultaneously. Read Article

 
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eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City.

Register here for early-bird tickets.
Spanish, English or Both? How to Leverage Language to Reach US Hispanics
 
A study recently conducted by Culturati, a research and consulting company, looked at how to approach language in TV advertising geared toward US Hispanics, with a specific focus on the effectiveness of “Spanglish,” or mixing English and Spanish. eMarketer spoke to Rene Sanchez, Culturati’s vice president of client strategy and insights, about the key findings of this study. Read Interview
 
An interview with:
 
Rene Sanchez
Vice President, Client Strategy and Insights
Culturati
Mobile Banking Grows in Canada, but Still Lags US
 

A significant percentage of internet users in Canada use digital banking. But many still prefer conducting banking-related digital activities on desktops and laptops rather than on mobile devices. As a result, mobile banking is less common in Canada than the US—approximately 54% of adults in Canada who bank digitally will do so via mobile this year, eMarketer estimates.

 
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Facebook Messenger Creates Opportunities for Conversational Commerce
 
Brandon Chu, senior product manager at ecommerce platform provider Shopify, talks to eMarketer about how both consumers and companies can benefit from brands' presence on Messenger.
 
An interview with:
 
Brandon Chu
Senior Product Manager
Shopify
 
 


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