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EMarketer Daily - Past Experience Augurs Well for a Post-Brexit Digital Ad Industry in the UK

June 23 was a big day in UK politics—and a watershed moment for the nation as a whole—with UK voters approving the country’s exit (“Brexit”) from the EU. What does Brexit mean for the UK’s digital advertising industry? Tim Elkington, chief strategy officer at the Internet Advertising Bureau UK (IAB UK), spoke with eMarketer about some of the potential implications and about how experience from the not-too-distant past might help provide some reassurances.
 
 
Past Experience Augurs Well for a Post-Brexit Digital Ad Industry in the UK
 
June 23 was a big day in UK politics—and a watershed moment for the nation as a whole—with UK voters approving the country’s exit (“Brexit”) from the EU. What does Brexit mean for the UK’s digital advertising industry? Tim Elkington, chief strategy officer at the Internet Advertising Bureau UK (IAB UK), spoke with eMarketer about some of the potential implications and about how experience from the not-too-distant past might help provide some reassurances. Read Interview
 
An interview with:
 
Tim Elkington
Chief Strategy Officer
Internet Advertising Bureau UK (IAB UK)
eMarketer Roundup: Programmatic Marketplace - Download Now

This year, over two-thirds of display ad spending will be transacted programmatically. Download eMarketer's latest Roundup for key trends, forecasts and interviews to help all parties in the programmatic ecosystem navigate the increasingly important landscape.

Receive my copy.
Marketers Lack the Skills to Deliver on Customer Experience
 

More marketers say they are interested in utilizing customer experience, a discipline that uses analytics and personalization, to form lasting relationships with consumers. But despite the recognition of its potential, many marketers say their organizations fall short on the implementation of customer experience strategies. Read Article

 
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eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City.

Register here for early-bird tickets.
Teens' Ownership of Smartphones Has Surged
 

The image of teenagers staring at smartphone screens is a time-capsule-worthy emblem of our times. The irony is that teens have suffered the indignity of underindexing significantly for owning smartphones. Read Article

 
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Spanish-Dominant Hispanics Lead in Time Spent with Video
 

US Hispanics are among the most active video viewers of any race or ethnicity. However, their viewing habits aren't unilateral. Research shows that language has a major influence on the video-viewing behavior of US Hispanics.

 
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Beckoning to Consumers in Canada Through Beacons
 
LoyaltyOne, a global coalition loyalty program that brings together 200 different companies in Canada, spoke with eMarketer about how the company is working with local Canadian brands to bring beacon technology into their stores.
 
An interview with:
 
Jeffrey Berry
Senior Director, Research and Development
LoyaltyOne
 
 


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