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EMarketer Daily - Marketers in Western Europe Hope Native Advertising Will Forestall the Growing Use of Ad Blockers

Most internet users in Western Europe dislike traditional digital ad formats like banners, and many are installing ad blocking software on their devices. In response, marketers increasingly aim to engage audiences with native advertising, a more contextually relevant, content-based experience.
 
 
Marketers in Western Europe Hope Native Advertising Will Forestall the Growing Use of Ad Blockers
 

Most internet users in Western Europe dislike traditional digital ad formats like banners, and many are installing ad blocking software on their devices. In response, marketers increasingly aim to engage audiences with native advertising, a more contextually relevant, content-based experience. Read Article

 
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eMarketer Webinar: Immersive Media

The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market, giving brands and publishers a powerful, new immersive medium for engaging audiences. Join us as we explore the current state of VR and AR technology and what it could mean for your business.

Register here.
Podcast: Why Has Ad Blocking Gone Mainstream?
 

In the latest episode of “Behind the Numbers," we dig into ad blocking—how many people in the US are using ad blocking software, how much the activity is likely to grow and what it means for publishers and advertisers. Plus: a look at social video. Listen to Podcast

 
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eMarketer Podcast: Multiscreening, Embedded Commerce

In episode 3 of "Behind the Numbers," eMarketer's new podcast, we dissect the new eMarketer estimates for time spent with media and for simultaneous media usage. In the second half we discuss "embedded commerce," or ecommerce that is enabled on social and other non-retail oriented platforms.

Listen now.
Half of US Internet Users Want to Unplug on Vacation
 

US internet users are equally divided in their intentions to unplug from the web while on vacation. Yet, according to research, most people have connected to the internet while taking a break, regardless of gender or age. Read Article

 
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Marketing Through Facebook Messenger Puts Brands Where Users Feel Comfortable
 
Nick Strada, group creative director at digital agency AKQA, speaks to eMarketer about what brands can do with Facebook Messenger.
 
An interview with:
 
Nick Strada
Group Creative Director
AKQA
In India, Smartphones and Their Users Are on the Cusp of a 4G Revolution
 

Although 4G is not yet widespread in India, that may soon change. Mobile carriers are investing heavily in the infrastructure needed to support the faster mobile broadband standard. In addition, prices for 4G-enabled smartphones are dropping quickly. The adoption of 4G will offer consumers a plethora of new services, while providing marketers new ways to connect with audiences.

 
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