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EMarketer Daily - Internet Users in Germany Hesitant About the Internet of Things

The expense of devices and security concerns are major barriers holding back adoptions of internet of things (IoT) devices, according to research. Education may also be lacking.
Internet Users in Germany Hesitant About the Internet of Things

The expense of devices and security concerns are major barriers holding back adoptions of internet of things (IoT) devices, according to research. Education may also be lacking. Read Article

eMarketer StatPack: US Mobile Time & Activities - Download Now

Looking for stats on time spent with mobile, by device, channel and activity? Download eMarketer's US Mobile Time and Activities StatPack for over 40 pages of charts, key stats, trends and forecasts that you can keep at your fingertips all year long.

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Yahoo Will Earn 1.5% of Worldwide Digital Ad Dollars This Year

Last year, Yahoo earned just over 2% of net digital ad revenues worldwide, a figure that eMarketer forecasts to drop this year. The company is shrinking revenues as it focuses on simplifying its business and growing revenues from MAVENS—mobile, video, native and social. Read Article

eMarketer Podcast: Multiscreening, Embedded Commerce

In episode 3 of "Behind the Numbers," eMarketer's new podcast, we dissect the new eMarketer estimates for time spent with media and for simultaneous media usage. In the second half we discuss "embedded commerce," or ecommerce that is enabled on social and other non-retail oriented platforms.

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Social's Next Evolution? Pinterest Begins to Monetize Users' Searches
Pinterest users conduct 2 billion searches every month to find things to buy or do. Now the company is starting to monetize that activity. In June 2016, Pinterest said it would start actively selling search advertising for the first time. Jon Kaplan, head of global sales at Pinterest and a former Google executive, spoke to eMarketer about why search is an important part of Pinterest and how big search can be as a part of its revenue. Read Interview
An interview with:
Jon Kaplan
Head of Global Sales
Marketing in Asia-Pacific: Translating Cultural Nuances Is Key to Success
Hanna Golota, operations manager at localization and translation service Globalme, talks about how localization of marketing efforts means more than just translating languages correctly.
An interview with:
Hanna Golota
Operations Manager
Defining Native Advertising in the UK: A Work in Progress

Across the world, outlays on native advertising—paid digital ad placements that look like organic content—are growing fast, as marketers aim to engage consumers with more relevant and appealing material. The Interactive Advertising Bureau (IAB) in the US and the Internet Advertising Bureau in the UK (IAB UK) have so far taken the lead in proposing definitions of native ad categories for the digital industry. The latest version of the IAB UK’s guidance on native ads was published in May 2016, with slightly different classifications of native advertising than in the US.



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