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EMarketer Daily - Improvements Needed to Stop Mobile Ad Blocking in the UK

The rise of ad blocking in the UK has been discussed at length, with a fifth of UK internet users already in the habit. On mobile devices advertising is seen as especially annoying, so giving users better control and a better overall mobile ad experience are particularly important in combating the ad blocking phenomenon.
 
 
Improvements Needed to Stop Mobile Ad Blocking in the UK
 

The rise of ad blocking in the UK has been discussed at length, with a fifth of UK internet users already in the habit. On mobile devices advertising is seen as especially annoying, so giving users better control and a better overall mobile ad experience are particularly important in combating the ad blocking phenomenon. Read Article

 
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eMarketer Podcast: Ad Blocking & Social Video

In episode 4 of "Behind the Numbers," eMarketer's new podcast, we dig into ad blocking—how many people in the US are using ad blocking software, how much the activity is likely to grow and what it means for publishers and advertisers. In the second half we discuss the rise of video on social platforms.

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It’s not easy to be a nimble marketer in today’s ever-expanding, increasingly real-time digital world. But a growing number of brands and agencies are able to make decisions about customers, products and markets more quickly and thoughtfully by revising and updating their approaches to processes, technology, people and partnerships. Read Article

 
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eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City.

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How Quickly Do Users Reach for Their Smartphones After Waking Up?
 

In emerging and developed markets, almost all consumers check their mobile devices within three hours of waking up, research revealed. There are some, though, that reach for their device immediately. Read Article

 
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Canada Social Media 2016: eMarketer's Latest Update for Users and Ad Spending
 

Social media usage in Canada continues to rise, and there is a commensurate increase in advertiser investment in social platforms.

 
The Challenge of Balancing Big Data and Consumer Privacy
 
Kit Yarrow, author of “Decoding the New Consumer Mind” and resident consumer psychologist at Golden Gate University in San Francisco, spoke with eMarketer about how consumers are looking for a value exchange when giving their data away to marketers.
 
An interview with:
 
Kit Yarrow
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