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EMarketer Daily - Most UK Internet Users Not Buying Gifts via Mobile

They say it’s the thought that counts in gift-giving, and internet users in the UK may take that to mean that on-the-go purchases of presents just aren’t necessary: Two-thirds don’t buy gifts via mobile. But they could be persuaded to do so.
 
 
Most UK Internet Users Not Buying Gifts via Mobile
 

They say it’s the thought that counts in gift-giving, and internet users in the UK may take that to mean that on-the-go purchases of presents just aren’t necessary: Two-thirds don’t buy gifts via mobile. But they could be persuaded to do so. Read Article

 
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eMarketer Podcast: Augmented and Virtual Reality

In episode 5 of "Behind the Numbers," we dig into augmented reality (AR), virtual reality (VR) and the implications of each for marketers. Hosts Bryan Yeager and Marcus Johnson also discuss the "Brexit" vote, its potential effects on the digital economy in the UK and how eMarketer's estimates may be affected.

Listen now.
Emojis Make Brands Fun, Relatable
 

More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so, June 2016 research found. Indeed, many think those brands are fun and relatable. Read Article

 
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eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City.

Register here for early-bird tickets.
Banking Customers Still Want Human Interaction
 

Despite digital’s growing presence in financial affairs, many banking customers in North America enjoy handling their money matters the old-fashioned way. According to research, a strong majority said they still plan to visit physical branches two years from now. Read Article

 
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How Much Is Too Much? Data-Driven Marketing Faces Legal Scrutiny
 

Armed with powerful data-collection tools and sophisticated analytics, brands are learning more than ever about who their customers are, what they do, where they are and what they like. When all of this intelligence is combined, crunched, parsed, sliced and diced, it becomes a powerful marketing tool. But just because marketers can target their customers in such intimate ways, does that mean they should?

 
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Amazon Business Facilitates 'Seamless' B2B Ecommerce for Buyers and Sellers
 
Prentis Wilson, vice president of Amazon Business, spoke with eMarketer about how the retail giant’s business-to-business unit is addressing B2B buyers’ expectations.
 
An interview with:
 
Prentis Wilson
Vice President, Amazon Business
Amazon
 
 


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