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EMarketer Daily - In the UK, Consumers Still Struggle to Trust Mobile Payment Apps

One in five smartphone owners say they don’t trust anyone to make them a mobile wallet—and no brand got agreement from more than 43% of smartphone users as far as its trustworthiness. Older respondents are least likely to trust mobile payments.
 
 
In the UK, Consumers Still Struggle to Trust Mobile Payment Apps
 

One in five smartphone owners say they don’t trust anyone to make them a mobile wallet—and no brand got agreement from more than 43% of smartphone users as far as its trustworthiness. Older respondents are least likely to trust mobile payments. Read Article

 
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Google Still Dominates the World Search Ad Market
 

This year, Google will generate $57.80 billion in total digital ad revenue worldwide, an increase of 9.0% over last year. As Alphabet looks toward reporting quarterly results this week, Google’s ad revenues represent 30.9% of the total worldwide digital ad market. On the search side specifically, Google will grab more than 55% of ad spending this year. Read Article

 
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eMarketer Podcast: Ad Blocking & Social Video

In episode 4 of "Behind the Numbers," eMarketer's new podcast, we dig into ad blocking-how many people in the US are using ad blocking software, how much the activity is likely to grow and what it means for publishers and advertisers. In the second half we discuss the rise of video on social platforms.

Listen now.
By 2020, Digital Travel Outlays Will Top $817 Billion Globally
 

eMarketer estimates worldwide digital travel sales—which include leisure and unmanaged business travel sales booked via any device—will rise 13.8% in 2016 to nearly $565 billion. Double-digit growth in emerging markets, particularly those in Asia-Pacific and Latin America, will help fuel gains throughout the forecast period. Read Article

 
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US Millennials Continue to Increase Time Spent with Smartphones
 

Millennials and mobile go hand in hand. Even though smartphones have become pervasive for the majority of people in the US, those in the millennial generation are not only more likely to own a smartphone, but continue to be more active on their devices as well. Research looked at just how much time millennials are spending on their smartphones and how that compares with other generations.

 
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Marketers Take Note: Attribution Success Requires Organizational Overhaul
 
Rolf Olsen recently spoke with eMarketer about what it takes from organizations to not just implement attribution solutions, but to make the most of them.
 
An interview with:
 
Rolf Olsen
Chief Data Officer
Mindshare North America
 
 


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