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EMarketer Daily - France's Shopping Malls Going Strong in the Digital Era

Despite the rise of online commerce, over half of adults in France visit a shopping center or mall at least once a month, research reveals. Young people welcome the social aspects of shopping in retail malls, but older consumers are also regular customers.
 
 

France's Shopping Malls Going Strong in the Digital Era
 

Despite the rise of online commerce, over half of adults in France visit a shopping center or mall at least once a month, research reveals. Young people welcome the social aspects of shopping in retail malls, but older consumers are also regular customers. Read Article

 
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US Addressable TV Ad Spending to Double ... Again
 

US spending on addressable TV ads doubled in 2015 and is set to double again this year, eMarketer projects in its first estimates of spending on targeted TV ads delivered on a home-by-home basis via cable and satellite. Still, addressable ads account for just a tiny share of all TV ad spending. Read Article

 
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Marketing Technology Weekly - Sign up today

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Why Have Wearable Owners Stopped Using Their Device?
 

Wearable device usage may be growing, but according to March 2016 research, some wearable owners have stopped using their device. Limited functionality and use is the biggest reason why. Read Article

 
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US Hispanic Grocery Buyers Are More Digital than Average
 

Despite the surge in digital grocery services, most US shoppers still buy their groceries the same way they've been doing so for decades: by shopping at a brick-and-mortar store. While this is true even for US Hispanics, who are known for their heavy digital usage, these buyers are more likely than US consumers overall to incorporate digital activities into their grocery shopping activities.

 
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Smartphone Uptake May Herald the Promise of Omnichannel Retail in India
 
Kumar Rajagopalan, CEO of the Retailers Association of India (RAI), discusses the state of ecommerce in India, and how smartphone penetration is just one piece of the puzzle.
 
An interview with:
 
Kumar Rajagopalan
CEO
Retailers Association of India (RAI)
 
 


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