Spain's Ad Market Posts Gradual but Steady Gains
Spending on all measured media in Spain rose an estimated 3.8% in H1 2016, compared with the same period of 2015. But TV and the internet are thriving at the expense of print media. Read Article ![]() |
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Attribution Is Becoming More of a Priority for Marketers
Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such awareness, adoption of these types of practices has been slow and labored. Read Article ![]() |
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Global Execs on IoT: Optimistic, But Questions Remain
More than 70% of business executives worldwide feel that if they take advantage of the internet of things (IoT), it will have a significant impact on business outcomes. However, according to research, over half also agree that there’s still confusion surrounding the concept. Read Article ![]() |
B2B Ecommerce Integration: The Importance of Aligning the Tech Stack and the Organization
As more business-to-business (B2B) companies implement ecommerce experiences for their customers, these sites must complement existing sales channels. To do so, B2Bs need to incorporate their current technologies and organizational strategies to ensure a tight integration. ![]() |
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