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EMarketer Daily - UK Smartphone Shoppers Do It In-App

Smartphone mcommerce buyers in the UK are more likely to make purchases via an app than those in any other country in the EU-5. While browser buys remain slightly more popular in the UK, purchases via an app are very close behind.
 
 
UK Smartphone Shoppers Do It In-App
 

Smartphone mcommerce buyers in the UK are more likely to make purchases via an app than those in any other country in the EU-5. While browser buys remain slightly more popular in the UK, purchases via an app are very close behind. Read Article

 
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[Webinar] 2016 Holiday Strategies, Trends and Best Practices

Holiday revenue can account for 20-40% of a retailer's annual sales. Join us as we dissect last year's numbers and share high touch strategies that are designed to keep your planning on track while ensuring you don't miss any of this year's hottest trends and best practices.

Register Now.
Instagram Introduces Disappearing Stories
 

Instagram appears to be taking a page—or perhaps a picture—out of Snapchat’s playbook, with disappearing messages called Instagram Stories. The mobile photo- and video-sharing service announced on its blog that users would no longer have to worry about “overposting” thanks to the new feature. Read Article

 
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eMarketer Podcast: Ad Blocking & Social Video

In episode 4 of "Behind the Numbers," eMarketer's new podcast, we dig into ad blocking-how many people in the US are using ad blocking software, how much the activity is likely to grow and what it means for publishers and advertisers. In the second half we discuss the rise of video on social platforms.

Listen now.
What's the Most Effective Means of Influencer Marketing?
 

Influencer marketing is rapidly gaining popularity among brand marketers, and according to April 2016 research, nearly three-quarters of US marketers cite ongoing ambassadorships as one of the most effective uses of influencers. Read Article

 
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UK Digital Subscriptions: Entertainment Leads, but Other Sectors Gain Momentum
 

UK consumers’ appetite for digital subscriptions of all kinds has grown steadily in recent years. Predictably, top TV shows and films are the main drivers of paid-for services, but subscriptions for digital music, ebooks and video games are popular, too. Also, providers of many IT, financial and other services are discovering the potential of digitally enabled distribution to a known subscriber base. Thanks to the perceived value of premium content and services delivered on-demand to users wherever they are, subscription models are enjoying a revival.

 
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Making Cross-Platform Attribution Work
 
Rob Griffin, chief innovation officer at agency Almighty, told eMarketer about the challenges brands face when implementing a holistic attribution solution.
 
An interview with:
 
Rob Griffin
Chief Innovation Officer
Almighty
 
 


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