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EMarketer Daily - In Germany, Ambivalence About Digital Out-of-Home Ads

Nearly 50% of internet users in Germany use their mobile devices to receive information on products and services from billboards or screens that offer digital content. Many others say they don't, but "would."
 
 
In Germany, Ambivalence About Digital Out-of-Home Ads
 

Nearly 50% of internet users in Germany use their mobile devices to receive information on products and services from billboards or screens that offer digital content. Many others say they don’t, but “would.” Read Article

 
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Digital Video Platforms Are Drawing Ever-Increasing Numbers of Viewers
 

Consumers around the globe are tuning in to digital video in increasing numbers. According to an April 2016 report from Nielsen, 65% of internet users worldwide watched some type of video-on-demand (VOD), including both short-form and long-form content, in September 2015. Read Article

 
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eMarketer Podcast: Augmented and Virtual Reality

In episode 5 of "Behind the Numbers," we dig into augmented reality (AR), virtual reality (VR) and the implications of each for marketers. Hosts Bryan Yeager and Marcus Johnson also discuss the "Brexit" vote, its potential effects on the digital economy in the UK and how eMarketer's estimates may be affected.

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Millennial Women to Tune In to TV, Social for Rio Olympics
 

More than two-thirds of US millennial women who use social media plan to keep tabs on the upcoming Summer Olympics via television. But don’t count out social. According to July 2016 research, 63% said this would also be a key source for updates throughout August. Read Article

 
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Primary Factor that Would Motivate US Subscription Video-on-Demand (SVOD) Viewers to Cancel Their SVOD Service, April 2016 (% of respondents)
 

Digital video subscription services are stuck between two potential complaints: They run the risk of losing customers if they run too many ads, according to April 2016 research. But the No. 2 biggest reason for subscribers to ditch such a service is price.

 
Sales and Marketing Alignment Key to B2B Attribution
 
Bonnie Crater, president and CEO of Full Circle Insights, discusses how B2B companies are increasingly using more complex attribution models.
 
An interview with:
 
Bonnie Crater
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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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