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EMarketer Daily - Which Retailers Are Bracing for Brexit?

In June, the UK voted to leave the EU, a decision that—if it holds—will have massive ramifications on both Continental and UK economies. Marketers may be optimistic, especially digital marketers, having proved the resilience of the industry through the recent recession. But for retailers accustomed to revenue from the common market, the picture may be less rosy.
 
 
Which Retailers Are Bracing for Brexit?
 

In June, the UK voted to leave the EU, a decision that—if it holds—will have massive ramifications on both Continental and UK economies. Marketers may be optimistic, especially digital marketers, having proved the resilience of the industry through the recent recession. But for retailers accustomed to revenue from the common market, the picture may be less rosy. Read Article

 
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eMarketer Podcast: Ad Blocking & Social Video

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Podcast: Blending Tech with Media to Make Cities Smarter
 

The latest episode of “Behind The Numbers” focuses on smart cities. How is the combination of media and technology fueling municipal innovation, bringing new digital services to denizens and opening up new, cutting-edge advertising opportunities? Read Article

 
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eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City.

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B2B Ecommerce Market Is Still Maturing
 

Changing expectations from business-to-business (B2B) buyers are driving B2B companies to develop and grow their ecommerce portals. Although the industry is expanding year over year, it is still in the early days of development. Read Article

 
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Indonesia, No. 4 for Facebook Usage Globally, but Penetration Lower Among Older Teens
 

Social media user penetration in Indonesia will be in line with the worldwide average this year, eMarketer estimates, but Facebook’s popularity will see the country maintain its status as the platform’s fourth largest market globally by number of users. Facebook continues to be popular among the young adult demographic in Indonesia, although within that cohort the platform’s penetration rate drops off among the youngest of those users.

 
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Growing Use of Location Data for Attribution Has Marketers Questioning the Quality of that Data
 
David Shim, founder and CEO of location measurement firm Placed, talked about marketers’ growing sophistication in using location data to inform their cross-platform attribution insights.
 
An interview with:
 
David Shim
Founder and CEO
Placed
 
 


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