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EMarketer Daily - Twitter, Facebook User Growth Slowing in the UK

Nearly 14 million people in the UK will use Twitter on a monthly basis this year, according to eMarketer’s latest forecast of internet and social network usage in the country. The monthly Twitter audience will grow 8.0% this year, more than twice the rate of growth for Facebook.
 
 
Twitter, Facebook User Growth Slowing in the UK
 

Nearly 14 million people in the UK will use Twitter on a monthly basis this year, according to eMarketer’s latest forecast of internet and social network usage in the country. The monthly Twitter audience will grow 8.0% this year, more than twice the rate of growth for Facebook. Read Article

 
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eBook: An Even Better Recipe for Perfect Push Notifications

When done right, push notifications boost app sessions, user engagement and retention. But, what exactly does a good push notification look like? Our eBook breaks down the key ingredients: the best timing, frequency and successful segmentation. Learn how to craft push messages that drive great results!

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Why Personalization Is Key for Content Marketing
 

By now, most marketers agree that content marketing makes up an important piece of their advertising strategy, but creating engaging content is not as easy it looks. Many point to the fact that content creation must be personalized and contextually relevant in order to truly succeed with consumers. Read Article

 
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eBook: The Beginner's Guide to App Marketing

With an almost endless selection of mobile apps, consumers are relying on them like never before. So how do you get your app to stand out? Cue app marketing. In this eBook, you’ll learn how to run app marketing campaigns that increase engagement, ROI, and lifetime value.

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Internet Users Tune In to Olympics Coverage Via Mobile
 

Traditional televisions and desktop PCs are no longer the primary ways users watch the Olympic Games. In fact, many are streaming the 2016 Summer Olympics in Rio on their mobile devices, mainly because there’s better content available and it’s more convenient. Read Article

 
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Snapchat Advertising Puts Jameson, Malibu in Pivotal Moments Like the Point of Purchase
 
Andre Marciano, director of media and integrated communication at Pernod Ricard USA, talks about how Snapchat proved itself as a highly effective advertising channel for the spirits company’s Jameson and Malibu brands.
 
An interview with:
 
Andre Marciano
Director, Media and Integrated Communication
Pernod Ricard USA
For Mobile Device Users in Indonesia, Apps Are a Must-Have
 

According to research, nearly all smartphone and tablet users in Indonesia have downloaded mobile apps. Still, most smartphone users across demographic groups haven’t actually purchased an app.

 
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