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EMarketer Daily - Smart Lighting, Thermostats Appeal in Great Britain

Topping the list of appliances internet users in Great Britain would like to replace with connected technology are lamps and lighting, as well as thermostats. Still, about a quarter said they had no desire for connected appliances.
 
 
Smart Lighting, Thermostats Appeal in Great Britain
 

Topping the list of appliances internet users in Great Britain would like to replace with connected technology are lamps and lighting, as well as thermostats. Still, about a quarter said they had no desire for connected appliances. Read Article

 
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Register: The Changing Path to Purchase - What It Means to Add Mobile to the Mix

As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. Register for our webinar to learn how you can stay up to speed for your business.

Reserve my seat.
Twitter's Share of US Social Network Users Is Dropping
 

In its latest forecast of US Twitter usage, eMarketer has significantly downgraded its projections amid nearly stagnant growth reported by the company in Q2. By the end of this year, 52.2 million people in the US will access their Twitter accounts at least once a month. That's a 2.0% increase over last year. Read Article

 
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eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City.

Register here for early-bird tickets.
Why Facebook Is Blocking Ad Blockers
 

Last week, Facebook rolled out site changes to prevent users of ad blocking software from suppressing ads on the social network. And it’s little wonder why, when the company makes nearly all of its substantial revenues from paid placements. Read Article

 
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For Gatorade, Advertising on Snapchat Is an Efficient Way to Engage Its Target Audience
 
Kenny Mitchell, senior director of consumer engagement at PepsiCo-owned Gatorade, explains why the beverage brand will probably increase its investment in Snapchat’s ad products over the next year.
 
An interview with:
 
Kenny Mitchell
Senior Director, Consumer Engagement
Gatorade
US Time Spent with Media: eMarketer's Updated Estimates for Spring 2016
 

This report presents eMarketer’s updated estimates for time spent with major media in the US, with a slowdown in the pace of change a recurring theme.

 
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