Facebook Live: Who's Using It and What Brands Are Doing to Engage Consumers
Video viewing is a major activity on Facebook. Earlier this year, Facebook reported that 100 million hours of video are watched daily on the platform. While Facebook’s videos once mainly consisted of short, often entertaining videos uploaded by users and publishers, its Facebook Live product—which joins Twitter’s Periscope in the live streaming space—has quickly become a much-buzzed-about feature. According to recent research, US teens and millennials are playing a major role in Facebook Live’s growing popularity.