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EMarketer Daily - UK Internet Users Want Quick Resolution from Chatbots

Nearly 50% of UK internet users surveyed say they would use a chatbot—a sort of virtual assistant—to obtain quick emergency answers if one were available. Many were even up for making a purchase from a bot—though not an expensive one.
 
 
UK Internet Users Want Quick Resolution from Chatbots
 

Nearly 50% of UK internet users surveyed say they would use a chatbot—a sort of virtual assistant—to obtain quick emergency answers if one were available. Many were even up for making a purchase from a bot—though not an expensive one. Read Article

 
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Download: Influencer Marketing Roundup

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Sizing Up the Smartphone Giants as Samsung Reaches a New High
 

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Register: The Changing Path to Purchase - What It Means to Add Mobile to the Mix

As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. Register for our webinar to learn how you can stay up to speed for your business.

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With Fraudsters Now Faking Viewability and Video Completions, Advertisers Risk Being Gamed
 
Before joining programmatic advertising and audience targeting firm Dstillery as chief scientist, Claudia Perlich focused on machine learning at IBM Watson. That highly analytical and data-driven experience has proven valuable in helping Dstillery combat fraud. Perlich spoke with eMarketer about the types of fraud pervading the advertising space, and why ultimately attributing all the way down to a sale will be key to avoiding it. Read Interview
 
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How Much Do You Know About Programmatic Video?
 

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Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel
 
Eight marketing executives with expertise in Snapchat’s advertising products talk to eMarketer about the growing similarities between advertising on Snapchat and on TV, especially as Snapchat’s user base continues its rapid growth.
 
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Biggest Challenges on Mobile According to US Publishers
 

As mobile usage and ad spending increase, publisher's worries about consumers seeing ads have increased, too. More than half of publishers in an AOL and InsightsNow survey said consumer use of ad blockers are their biggest challenge.

 
 
 


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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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