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EMarketer Daily - Virtual Reality Makes Inroads in Germany

The vast majority of Germany's adults have heard of virtual reality (VR), but only 16% have used it themselves. Video gaming is one of the most popular applications to date—gamers rate VR's ability to immerse them in the action.
 
 
Virtual Reality Makes Inroads in Germany
 

The vast majority of Germany's adults have heard of virtual reality (VR), but only 16% have used it themselves. Video gaming is one of the most popular applications to date—gamers rate VR's ability to immerse them in the action. Read Article

 
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Download: Small Business Marketing Roundup

Nearly all small businesses have a website, and many are even getting on board with more recent digital marketing trends like using tech to automate email and other processes. eMarketer has curated this Roundup to help small businesses and their partners understand where they fit in to the digital landscape.

Receive my copy.
WhatsApp Wants to Help Businesses Reach Its Users
 

Industry watchers saw WhatsApp’s announcement that it would share information with Facebook—and get closer to offering ads of its own—as inevitable. Millions of its users may still object, however, as most internet users still consider their mobile number a private piece of personal data. Read Article

 
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eMarketer Podcast: Mobile Messaging

In episode 7 of "Behind the Numbers," hosts Marcus Johnson and Bryan Yeager sit down with eMarketer analysts to discuss US teens and their smartphone habits, what mobile messaging adoption looks like in the US, and how Snapchat is monetizing its growing audience of users with a variety of ad formats.

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Innovation Push Will Influence Marketers' Staffing Decisions
 

In a constantly evolving digital landscape, it’s no wonder that US marketers want their department personnel to remain both informed and nimble. According to March research, almost seven in 10 feel the drive to innovate will likely impact their staffing decisions over the next two years. Read Article

 
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US Parents Are Increasingly Picking Up Their Smartphones This Back-to-School Season
 

More US parents are turning to their smartphones for back-to-school shopping this year, according to recent research. While mothers and fathers are increasingly purchasing products directly from these devices, for most, smartphones are primarily used for discovering the best deals.

 
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How Chevrolet Allocates Its Budget Across Search and Social Advertising
 
Doug Peeples, Chevrolet’s digital media manager, explains how the automaker makes decisions on allocating budget to traditional search advertising vs. social media advertising.
 
An interview with:
 
Doug Peeples
Digital Media Manager
Chevrolet
 
 


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