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EMarketer Daily - UK Internet Users Willing to Bypass Cheaper Deals for Good Service

UK internet users surveyed in May 2016 provided a clear blueprint for retaining customer loyalty even when competitors offer cheaper deals: 52% said they would continue to use a more expensive brand if they received good service. Nearly as many said high-quality products would keep them loyal despite higher prices.
 
 
UK Internet Users Willing to Bypass Cheaper Deals for Good Service
 

UK internet users surveyed in May 2016 provided a clear blueprint for retaining customer loyalty even when competitors offer cheaper deals: 52% said they would continue to use a more expensive brand if they received good service. Nearly as many said high-quality products would keep them loyal despite higher prices. Read Article

 
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Register: Online Holiday Shopping Forecast and Trends 2016

How long will the ecommerce holiday shopping season be this year? What role will mobile, augmented reality and conversational commerce play? Get answers to these questions and more in eMarketer's annual Online Holiday Shopping Forecast and Trends webinar.

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Measuring Video Ad Effectiveness Across Platforms
 

Measuring effectiveness across devices and content platforms is not a one-size-fits-all endeavor. Key performance indicators can vary widely by advertiser, device, campaign objective and even daypart. But at some point, most marketers need to take stock of completion and clickthrough rates. Read Article

 
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Quiz: Test Your Programmatic Video Marketing Know-How

Programmatic advertising accounts for more than half of US digital display ad spending. Take eMarketer's quiz to measure your knowledge of the programmatic industry and receive a complimentary report upon completion.

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Why Lead Generation Matters to B2B Marketers
 

Research suggests B2B marketers use lead generation programs not only to help increase their volume of potential leads, but also to help better segment and target prospects. Many also emphasize the importance of getting quality leads over quantity. Read Article

 
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The Majority of Millennials Actively Ignore Ads
 

US millennials are a highly coveted consumer group among advertisers, but they’re known for being particularly discerning when it comes to advertising. They’re not only driving the usage of ad blockers, but actively tuning out ads, according to recent research.

 
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OmniVirt Combines Virtual Reality Experiences with Digital Display Advertising
 
Michael Rucker, co-founder and COO of OmniVirt, a cross-platform virtual reality ad platform, talks about how his company is working to bring its virtual reality content to standard digital display ads.
 
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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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