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EMarketer Daily - In Spain, Enthusiasm for Airbnb

Internet users in Spain spend more time on Airbnb per visit via desktop computer than any of their European counterparts; 35% of travelers have also booked lodgings via Airbnb in the past year. That puts them ahead of counterparts in much of Europe as well as the US.
 
 
SPECIAL NOTE: There will be no eMarketer Daily Newsletter published on Monday, September 5, in observance of Labor Day in the US.
In Spain, Enthusiasm for Airbnb
 

Internet users in Spain spend more time on Airbnb per visit via desktop computer than any of their European counterparts; 35% of travelers have also booked lodgings via Airbnb in the past year. That puts them ahead of counterparts in much of Europe as well as the US. Read Article

 
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Register: Online Holiday Shopping Forecast and Trends 2016

How long will the ecommerce holiday shopping season be this year? What role will mobile, augmented reality and conversational commerce play? Get answers to these questions and more in eMarketer's annual Online Holiday Shopping Forecast and Trends webinar.

Reserve my seat.
The Ad Industry's Focus on Fraud Has Intensified
 

In spite of the great advances made in the fight against ad fraud, the practice is still costing US digital display advertisers billions of dollars. Read Article

 
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Download: Multichannel Marketing—Four Tactics for Omnichannel Success

Are you integrating the required data sources, technologies and departments to make omnichannel marketing successful? Download our report to learn the current state of multichannel marketing and four core objectives companies must meet to make it work.

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Smartphones Are Especially Essential for Millennial Mothers
 
Edison Research has focused on understanding millennial moms in its “Infinite Dial 2016” and “The Research Moms 2015” studies. eMarketer spoke to Megan Lazovick, director of research at Edison, about some common characteristics of millennial moms and how they are using digital, mobile and social media. Read Interview
 
An interview with:
 
Megan Lazovick
Director, Research
Edison Research
Video Viewability: With No Set Standard to Follow, Advertisers Puzzle over Wide Array of Benchmarks
 

Digital advertisers increasingly look to buy and benchmark video ads against viewable impressions vs. raw impressions. But given how much variance there is in video viewability across publishers, platforms, devices and even player sizes, negotiating pricing based on viewability thresholds or blindly looking to benchmark on a set number can prove a difficult, even dangerous, practice.

 
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Marketers' Roundtable: Brands' Successes and Struggles with Marketing Technology
 
The marketing technology space is buzzing with activity, but it's a transitional time for many brands. eMarketer asked a number of marketing technology experts at some leading brands and agencies about the biggest changes and challenges in the space.
 
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18 marketing thought leaders at brands and agencies
 
 


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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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