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EMarketer Daily - Paid Search Ads Increasingly Overlooked in the UK

Paid search advertising still accounts for the biggest share of digital ad spend in the UK. However, consumers are increasingly tuning out such ads. More people are failing to recognize them in the first place, while fewer of those that do are clicking on them.
 
 
Paid Search Ads Increasingly Overlooked in the UK
 

Paid search advertising still accounts for the biggest share of digital ad spend in the UK. However, consumers are increasingly tuning out such ads. More people are failing to recognize them in the first place, while fewer of those that do are clicking on them. Read Article

 
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eMarketer Podcast: Mobile Messaging

In episode 7 of "Behind the Numbers," hosts Marcus Johnson and Bryan Yeager sit down with eMarketer analysts to discuss US teens and their smartphone habits, what mobile messaging adoption looks like in the US, and how Snapchat is monetizing its growing audience of users with a variety of ad formats.

Read the article.
Snapchat Ad Revenues to Reach Nearly $1 Billion Next Year
 

After weathering criticism of its initial ad offerings, Snapchat is poised for explosive growth in ad revenues in the coming years, according to eMarketer’s first forecast of ad revenues for the social platform. Read Article

 
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Register: Social Ad Effectiveness—Four Things You Need to Know

Social media marketing is now a standard part of brands' digital plan. Join us for a complimentary webinar to learn why companies are latching on to new social networks like Snapchat and what Facebook has done to help show the effectiveness of its ad products—and, in turn, social in general.

Reserve my seat.
What Video Ad Length Is Best on Facebook?
 

It might be easy to assume that the shorter the video ad, the better the completion rate. But maybe things change when it’s on a social platform. According to Q2 data, video ads that were between 30 and 60 seconds long fared better than those of less than 30 seconds on Facebook. Read Article

 
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Three Things to Know About US Teens and YouTube
 

However fickle it seems US teens can be, especially with the number of social media options available, YouTube has been a mainstay among them. One reason for this is YouTube’s vast ecosystem of celebrities and influencers, whom teens are not only entertained by but trust. For many marketers, partnering with these creators is a key route for reaching teen audiences.

 
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Fraud Tolerance May Be Black and White, but Viewability Is a Gray Area
 
Carol Chung, senior vice president and head of media technology at digital advertising agency DigitasLBi, talks about how her agency is grappling with the latest ad quality issues including fraud, viewability and ad blocking.
 
An interview with:
 
Carol Chung
Senior Vice President and Head of Media Technology
DigitasLBi
 
 


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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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