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More than a quarter of digital buyers in France are open to making a contactless mobile payment, and 7% have already done so. But most hesitate to take the plunge. Read Article

 
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Millennials are more likely to own a smartphone than any other age group in the UK. This comes as no surprise, given that this group grew up in an increasingly digital world and now have the disposable income to own such a device. eMarketer estimates that 96.0% of mobile phone users ages 18 to 24 and 95.5% of those ages 25 to 34 will own and use a smartphone at least monthly this year.

 
MRC Homes In on Viewability, Invalid Traffic Measurement
 
George Ivie, CEO and executive director of the Media Rating Council, talks about new changes to industry guidelines for both invalid traffic filtration and viewability.
 
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