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EMarketer Daily - Programmatic Gobbles Up Display Spending in Germany

eMarketer’s first forecast for programmatic advertising in Germany predicts that the market in the country will grow by more than 24% this year, accounting for 41% of all digital display advertising. Half of mobile display ads are already transacted programmatically.
 
 
Programmatic Gobbles Up Display Spending in Germany
 

eMarketer’s first forecast for programmatic advertising in Germany predicts that the market in the country will grow by more than 24% this year, accounting for 41% of all digital display advertising. Half of mobile display ads are already transacted programmatically. Read Article

 
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Learn how successful brands can use algorithmic attribution to effectively optimize their media spend at the speed of marketing.

Download the study today.
US Digital Ad Spending to Surpass TV this Year
 

Earlier this year, eMarketer expected US advertisers to continue spending more on TV ads than on digital placements through this year. But digital is catching up faster than expected, and will overtake TV this year. Read Article

 
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eMarketer Podcast: Mobile Messaging

In episode 7 of "Behind the Numbers," hosts Marcus Johnson and Bryan Yeager sit down with eMarketer analysts to discuss US teens and their smartphone habits, what mobile messaging adoption looks like in the US, and how Snapchat is monetizing its growing audience of users with a variety of ad formats.

Read the article.
Tired of Being 'Bombarded,' US Internet Users Turn to Ad Blockers
 

US internet users are not very fond of ads, and many are installing ad blockers to get an improved—and uninterrupted—browsing experience. According to May 2016 research, internet users download ad blockers for a variety of reasons, including the fact that they’re simply tired of being bombarded by ads. Read Article

 
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How Much Do You Know About Attribution?
 

Cross-platform attribution has become a must for many marketers. Are you as knowledgeable as your peers about the ins and outs of assigning ROI to multiple channels? Take the Quiz to Find Out

 
Fitness Trackers: US Adoption Still Growing and Usage Holds Steady
 

About 10% of US consumers own devices to track fitness, and perhaps as many as three-quarters are regular users. Meanwhile, fitness app users appear to outnumber fitness device users—not surprisingly, given the sheer number of smartphone owners.

 
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