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EMarketer Daily - Two-Thirds of Display Spending in France Is Programmatic

eMarketer predicts that programmatic digital display ad spending in France will grow by more than 30% this year to reach €555.65 million ($616.46 million), accounting for almost two-thirds of all display advertising. According to eMarketer’s first-ever forecast of the French programmatic market, further double-digit growth over the next couple years will push spending to €751.5 million ($833.75 million) by the end of 2018.
 
 
Two-Thirds of Display Spending in France Is Programmatic
 

eMarketer predicts that programmatic digital display ad spending in France will grow by more than 30% this year to reach €555.65 million ($616.46 million), accounting for almost two-thirds of all display advertising. According to eMarketer’s first-ever forecast of the French programmatic market, further double-digit growth over the next couple years will push spending to €751.5 million ($833.75 million) by the end of 2018. Read Article

 
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How to Retain and Build Loyalty with Millennials

What makes millennial customers loyal? Is it convenience? Customer service? The latest trends? Something else? Reaching millennials isn't your biggest retail challenge, it's retaining them. 38% of businesses say they’re agile enough for millennials. How do you compare? Find out by downloading our latest research paper.

Download now!
Investment Interest in Virtual, Augmented Reality Remains Strong
 

In the rapidly changing space of immersive media, a lot can happen in a few months. Several key developments in virtual reality (VR) and augmented reality (AR) highlight new trends and considerations for brands, agencies and publishers looking to create and deliver immersive experiences. Read Article

 
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How to Retain and Build Loyalty with Millennials

Millennials are having an important impact on the retail market. And despite their spontaneity, you can build long-terms relationships. And understanding how to maintain loyalty among millennials is critical.

Download this research paper on retaining millennials today!
What Makes Smartphone Owners Download an App?
 

Getting smartphone owners to download an app is still somewhat of a challenge for a number of marketers. According to research, there are a variety of reasons why smartphone owners install a mobile app, and one of the main motivations is simple: They had a specific task, and they thought the app would help. Read Article

 
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How Much Do You Know About Attribution?
 

Cross-platform attribution has become a must for many marketers. Are you as knowledgeable as your peers about the ins and outs of assigning ROI to multiple channels? Take the Quiz to Find Out

 
Tablets Are Digital Device of Choice for US Children
 

Children today are digitally adept, and it’s easy to see why. The majority of internet-using parents in their 20s polled in the US by Logitech in November 2015, for instance, believed it was appropriate to introduce their children to mobile devices before the age of 5, and today many children learn how to use a touchscreen on a digital device before they utter their first words. eMarketer predicts 61.6% of US children under the age of 12 will use the internet regularly in 2016, and the majority of those children will use a tablet to do so.

 
 
 


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