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EMarketer Daily - Programmatic Will Account for Three-Quarters of UK Digital Display Market Next Year

The UK will remain a market leader in programmatic digital display ad spending, and this year eMarketer expects advertisers to spend £2.67 billion ($4.08 billion) on programmatic trading, up 44% from last year. And further growth is anticipated: This year, programmatically traded ads will account for 70% of all UK digital display ad spending, and by the end of 2017 it will be more than three-quarters.
 
 
Programmatic Will Account for Three-Quarters of UK Digital Display Market Next Year
 

The UK will remain a market leader in programmatic digital display ad spending, and this year eMarketer expects advertisers to spend £2.67 billion ($4.08 billion) on programmatic trading, up 44% from last year. And further growth is anticipated: This year, programmatically traded ads will account for 70% of all UK digital display ad spending, and by the end of 2017 it will be more than three-quarters. Read Article

 
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Download: Multichannel Marketing—Four Tactics for Omnichannel Success

Are you integrating the required data sources, technologies and departments to make omnichannel marketing successful? Download our report to learn the current state of multichannel marketing and four core objectives companies must meet to make it work.

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Can Social Be as Good as Search for Some Ad Objectives?
 

In many respects, social media and paid search are ideal partners. One facilitates branding and engagement, while the other helps seal the deal by driving traffic, leads and sales. Read Article

 
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Download: Small Business Marketing Roundup

Nearly all small businesses have a website, and many are even getting on board with more recent digital marketing trends like using tech to automate email and other processes. eMarketer has curated this Roundup to help small businesses and their partners understand where they fit in to the digital landscape.

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Why More Advertisers Are Turning to Mobile Video
 

Mobile video ad spending continues to see healthy growth in the US, with many advertisers suggesting the format helps improve brand awareness, audience targeting and brand favorability. But despite these positive results, many advertisers also note a variety of challenges with mobile video, including smaller screens for ads, shorter consumer attention spans and reduced viewability. Read Article

 
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How Much Do You Know About Attribution?
 

Cross-platform attribution has become a must for many marketers. Are you as knowledgeable as your peers about the ins and outs of assigning ROI to multiple channels? Take the Quiz to Find Out

 
UK Digital User Demographics: Digital Habits Develop Young Among Children and Teens
 

The term “digital natives” to describe children and teens today is a given. That said, children in the UK don’t start life as heavy digital users per se. Rather, it’s something they get a taste of from the outset, and that builds to become the de facto way to consume media. Mobile device usage, too, is something that becomes increasingly common as children grow into teenagers.

 
 
 


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