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EMarketer Daily - Week In Review

Programmatic will account for three-quarters of UK digital display market next year | Why more advertisers are turning to mobile video | Programmatic gobbles up display spending in Germany
 

Week's Top Articles

 
Programmatic Will Account for Three-Quarters of UK Digital Display Market Next Year
Why More Advertisers Are Turning to Mobile Video
Programmatic Gobbles Up Display Spending in Germany
What Makes Smartphone Owners Download an App?
US Digital Ad Spending to Surpass TV this Year

Interview of the Week

 
Marketing in Germany: Programmatic Advertising and the Ad Blocking Battle
 
Ulrich Kramer, managing director of marketing and advertising firm Pilot Hamburg and vice chair of digital media agency group Fachkreis Online-Medienagenturen (FOMA) at German digital industry trade group BVDW, talked about programmatic advertising and ad blocking in that country. Read Interview
 
An interview with:
 
Ulrich Kramer
Managing Director
Pilot Hamburg

Chart of the Week

 
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More eMarketer Articles

 
Two-Thirds of Display Spending in France Is Programmatic
Can Social Be as Good as Search for Some Ad Objectives?
Marketers Turn to Algorithms to Improve Attribution
In Poland, Ad Blocking Users Complain of Too Many Ads
 


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