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EMarketer Daily - In France, Mobile Drives Programmatic Growth

Mobile devices are central to the evolution of programmatic advertising in France and will be the main driver of medium-term growth. eMarketer estimates that mobile programmatic outlays accounted for about one-third of all programmatic ad spending in the country in 2015—but that share will reach 53.7% in 2017 and pass 68% in 2018.
 
 
In France, Mobile Drives Programmatic Growth
 

Mobile devices are central to the evolution of programmatic advertising in France and will be the main driver of medium-term growth. eMarketer estimates that mobile programmatic outlays accounted for about one-third of all programmatic ad spending in the country in 2015—but that share will reach 53.7% in 2017 and pass 68% in 2018. Read Article

 
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Download: Small Business Marketing Roundup

Nearly all small businesses have a website, and many are even getting on board with more recent digital marketing trends like using tech to automate email and other processes. eMarketer has curated this Roundup to help small businesses and their partners understand where they fit in to the digital landscape.

Receive my copy.
Smartphone Apps Crushing Mobile Web Time
 

US adults are spending more time than ever with mobile phones, and the lion’s share of that time is going toward apps. Mobile messaging apps are still a small component of overall app activity, but growing rapidly. Read Article

 
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eMarketer Podcast: Blending Tech & Media to Make Cities Smarter

In episode 6 of "Behind the Numbers," hosts Marcus Johnson and Bryan Yeager sit down Dave Etherington, chief strategy officer for Intersection, to discuss how media and tech are fueling municipal innovation, bringing new digital services to denizens and opening up new, cutting-edge ad opportunities.

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What Do Podcast Listeners Do After Hearing an Ad?
 

Current podcast listeners tend to be devoted, and tune in to their programs regularly. Naturally, advertisers want this type of loyalty too, along with some action. Yet according to August research, only 8% of US podcast listeners said they had bought a product or service after hearing an ad. Read Article

 
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Australia's 10 Most Visited Websites
 

 
 
 


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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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