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EMarketer Daily - Germany's Advertisers Turn to Mobile Programmatic

Mobile advertising and programmatic trading are advancing hand in hand across Western Europe’s main markets. This trend is especially clear in Germany, where programmatic outlays will make up 50% of all mobile display ad spending in 2016.
 
 
Germany's Advertisers Turn to Mobile Programmatic
 

Mobile advertising and programmatic trading are advancing hand in hand across Western Europe’s main markets. This trend is especially clear in Germany, where programmatic outlays will make up 50% of all mobile display ad spending in 2016. Read Article

 
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eMarketer Webinar: Using Mobile Location Data to Drive Actions and Sales

Marketers are spending more each year on location-targeted ads and other location-aware messaging and promotions. But how good is the data on the marketer side, and what can you do with it? Join us for a complimentary webinar as we address this question and more.

Reserve my seat.
Holiday Retail Ecommerce Sales Will Grow 17% this Year
 

Thanks in part to the strong growth of retail mcommerce, eMarketer expects holiday season retail ecommerce sales to grow faster in 2016 than they have since 2011, and to account for more than 10% of all holiday season retail sales in the US for the first time ever. Read Article

 
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Download: eMarketer Mobile Usage Roundup

More than eight in 10 people in the US have a mobile phone, and more than eight in 10 mobile users has a smartphone—meaning mass consumption of mobile internet and mobile content. Download our Roundup for trends and insights about who is using mobile, what they're doing, and how, to help you better reach this audience.

Receive my copy.
Social and Live Video Are Increasingly on the Radars of Marketers, Agencies
 

As video advertising continues to grow across the board, marketers and agencies are increasingly focusing on social venues such as Facebook, Snapchat and Periscope—the last of which launched a video ad platform in Q2 2016. Read Article

 
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Only One Industry Gets Better Email Open Rates than Nonprofits
 

 
 
 


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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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