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Top attribution tips from leading marketers

Insights on meeting attribution challenges in the UK, France and Germany....
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REPORT
The State of Marketing Attribution 2016: new research
Attribution is often been described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion. The proliferation of the marketing stack, advertising channels and user devices has made that search ever more challenging, as has the various schools of thought around the strategy of attribution.

It’s against this backdrop that AdRoll has partnered with Econsultancy to evaluate The State of Marketing Attribution in the UK, France and Germany.
Highlights:

In this report we look in detail at the strategies that agencies and brands across these markets are employing. We find out how well they are leveraging their data to attract, convert and grow their customer base. And we find out the challenges they face in integrating attribution into their marketing. From all of this we deliver key insights and actions which you can apply to your business in implementing or optimising attribution modelling.
    • The multichannel challenge - despite the increasingly crucial role that attribution plays, organisations carrying out attribution across the majority of their campaigns are still in the minority. Find out the reasons why and tips on how to remedy this.
    • What others are doing with attribution - benchmark your organisation against your peers by finding out which methods and technologies they are using.
    • The skills and training needed for successful attribution.
 
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The State of Marketing Attribution 2016
Join Gavin Flood, AdRoll EMEA marketing director, and Jim Clark, Econsultancy research director on 28 September for a live webinar...
 
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