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EMarketer Daily - Week In Review

Where do digital buyers in France shop? | Key drivers of digital transformation are also key challenges | In Europe, a bright future for SVOD

Week's Top Articles

Where Do Digital Buyers in France Shop?
Key Drivers of Digital Transformation Are Also Key Challenges
In Europe, a Bright Future for Subscriber Video-on-Demand
Social Media Use More Common Among UK Affluents than Stereotype Suggests
Podcast: Spotlight on Digital Video—Facebook's Fudged Metrics, Hulu Drops Free Service and More

Interview of the Week

Attention Metrics: Bloomberg Media Sells Digital Ads Based on Audience Engagement
Although the majority of Bloomberg Media’s digital advertising is bought and sold through the widely used CPM model, the publishing company also proactively reports time-based metrics to its advertisers. eMarketer spoke with Keith Grossman, global chief revenue officer at Bloomberg Media, about the challenges associated with measuring time and what it’ll take for attention metrics to be adopted industrywide. Read Interview
An interview with:
Keith Grossman
Global Chief Revenue Officer
Bloomberg Media

Chart of the Week


How does advertising impact our minds?

Kargo, in partnership with MediaScience, recently went into the lab to discover which mobile ad formats captivate consumers—and which ones aggravate them. The results of this first-of-its-kind neuro study might surprise you.


More eMarketer Articles

Germany's Shoppers Prep for Christmas Digitally
TV and Digital Are in a Dead Heat for US Media Dollars
Marketers Try to 'Close the Loop' on Customer Retention
Most US Young Adults Watch Mobile Video on Facebook, YouTube Daily


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