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EMarketer Daily - In the Nordic Countries, Just About Everyone Buys Online

Regardless of gender or age, nearly everyone who is an internet user in the Nordic countries is also a digital buyer. While women were slightly more likely to buy online than men, and those ages 15 to 45 slightly more likely than those 46 and up, participation, no matter what demographic, was a given.
 
 
In the Nordic Countries, Just About Everyone Buys Online
 

Regardless of gender or age, nearly everyone who is an internet user in the Nordic countries is also a digital buyer. While women were slightly more likely to buy online than men, and those ages 15 to 45 slightly more likely than those 46 and up, participation, no matter what demographic, was a given. Read Article

 
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eMarketer Podcast: Spotlight on Digital Video

In episode 10 of "Behind the Numbers," hosts Marcus Johnson and Bryan Yeager speak with two eMarketer analysts about the latest digital video news and trends, including Facebook's fudged metrics, Hulu's discontinuation of free service and more.

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Keeping Up with Political News on Multiple Devices Is Important
 

Registered voters leverage a variety of devices when researching a politician or political issue. And according to July 2016 research, nearly two-thirds of US mobile users said it’s at least somewhat important to keep up with political news on multiple devices. Read Article

 
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eMarketer Webinar: Mobile App Marketing

Mobile users are spending more time than ever with mobile apps—however, there are millions of apps to choose from, and users only stay engaged with a few of them. Join eMarketer for a complimentary webinar to learn how app marketers are succeeding in an increasingly challenging, competitive mobile environment.

Download now.
Marketing in China: Should a Demand-Side Platform Be Uber-Like?
 
As programmatic becomes a buzzword for China’s digital marketers, defining what counts as programmatic ad spending has become a source of confusion. eMarketer spoke with Grace Huang, co-founder and CEO of iPinYou, China’s largest demand-side platform (DSP), about how she defines programmatic ad spending in China and the roles internet giants Alibaba, Baidu and Tencent play in programmatic. Read Interview
 
An interview with:
 
Grace Huang
Co-Founder and CEO
iPinYou
How Industries Are Integrating Campaigns Across Channels
 

 
 
 


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