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EMarketer Daily - Week In Review

Programmatic ad buying on the rise in France | In Germany, the IoT is a niche market | Digital advertising beyond the impression
 

Week's Top Articles

 
Programmatic Ad Buying on the Rise in France
In Germany, the Internet of Things Is a Niche Market
Digital Advertising Beyond the Impression
Marketers in Europe Try to Balance Digital Privacy and Access
Older Users Well-Represented, but Less Committed, on Social Media in the UK

Interview of the Week

 
Millennial Mothers Love to Splurge on Their Kids
 
Babies don’t care what brands their clothes are, yet a number of big-name designers offer full-fledged clothing lines for babies and children. That’s because when it comes to splurging, mothers would often rather spend on their kids than on themselves. Liz Hawks, senior vice president and partner at communication and marketing company FleishmanHillard, spoke with eMarketer about how motherhood shapes women as consumers. Read Interview
 
An interview with:
 
Liz Hawks
Senior Vice President and Partner
FleishmanHillard

Chart of the Week

 
chart-image

How does advertising impact our minds?

Kargo, in partnership with MediaScience, recently went into the lab to discover which mobile ad formats captivate consumers—and which ones aggravate them. The results of this first-of-its-kind neuro study might surprise you.

[GET THE SCOOP]

More eMarketer Articles

 
How Are Brands Hoping to Boost Conversions?
UK Digital Video Advertisers Converge on Measuring Viewthroughs
On Mobile, Interstitials Get Attention, but Few Second Looks
Among Affluents, Millennials Spend the Most Time Online
 


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