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Analyst Report: Attribution & MMM Market Guide

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Marketers are increasingly turning to advanced attribution to understand the impact of their marketing efforts and media investments. According to independent technology market firm Gartner, 61% of leading marketers say that media analytics, such as media mix modeling and multi-touch attribution, is an "essential activity."

But navigating the different methods, models and providers available can get tricky. So what do marketers like you need to know when considering an advanced measurement solution?

Download Gartner's Market Guide for Attribution and Marketing Mix Modeling to learn:
  • Why conventional measurement methods are inadequate, misleading and slow.
  • Why marketers gain a critical advantage over their less sophisticated competitors by applying data science and advanced analytics to media measurement.
  • How leading attribution and media mix modeling providers compare--and which are the right fit for marketing organizations based on their volume, sources and types of data.
  • How marketers should evaluate features, such as modeling approach, service delivery model, planning tools and independence to create a short list of vendor options.
Get ahead of the curve and download this valuable Gartner guide today.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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